Our Story
Taste of Tradition
Three generations of Himalayan spice knowledge, two decades of perfecting recipes, one mission — bringing authentic Asian flavours to every Australian kitchen.
Who We Are
We are Passionate About Our Work
Subhi Foods was born from a deep love of authentic Asian cooking and a frustration with the pale, over-preserved imitations sold in supermarkets. Rooted in Nepalese heritage and founded in Sydney, we set out to do things differently — sourcing directly from farms in Nepal, India, Sri Lanka and Thailand, grinding in small batches, and never cutting corners on quality.
Our parent brand, Curry Masters, has been trusted by Australian families for over 20 years. Every recipe has been tested, tasted and perfected over thousands of batches. The result is a range of curry mixes and spice powders that genuinely taste like they were made from scratch — because they were.
"Just add water to make a paste. No onion, garlic, ginger, tomato or salt needed." That's our promise — extraordinary flavour with extraordinary simplicity.
Our Promise
What makes us different
We hold ourselves to a standard that most commercial spice brands won't match.
100% Natural
No artificial colours, fillers or preservatives. Every spice is exactly what it says on the packet.
Never Irradiated
We never use radiation to sterilise our spices — a common practice in the industry that kills flavour.
Stone Ground
Traditional stone grinding preserves the essential oils that give our spices their extraordinary depth.
Family Recipes
20+ years of perfecting the same recipes, passed down and refined to deliver consistency every time.
Our Journey
Two decades in the making
Founded in a home kitchen in Sydney, inspired by family recipes from the Himalayan foothills.
First commercial production — selling at local markets across Western Sydney.
Partnered with spice farms in Nepal, Kerala and Colombo for direct sourcing.
Launch of the parent brand Curry Masters — Australia's favourite curry mix.
Expanded product range to 22 SKUs across four categories.
Subhi Foods launched to bring the same quality spices direct-to-consumer online.